Case Writing Workshop : Developing Management Cases – Practices And Insight

CASE WRITING WORKSHOP

Jakarta, March 28^th & 29^th , 2012

“Developing Management Cases: Practices and insight”

Management case is a powerful way to introduce real-world issues into the classroom describes real situation and issues to identify and resolve problems. This workshop will enable participants to write their own cases. Class size will be limited to maximize interaction and learning. It will be conducted by case teaching and writing experts from the Asian Institute of Management based in Manila and the PPM School of Management in Indonesia.

1. INSTRUCTORS

1. 1.      Professor Buenaventura F. Canto

• Executive Education and Development Management Program in Asian Institute of Management/AIM, Manila Philippine
• Experienced in design and conduct case method training in many business schools and organizations in Singapore, India, Thailand, Malaysia and Indonesia.

1. 2.      Andi Ilham Said, Ir., MSOM, Ph.D.

• Director of PPM Manajemen
• Experienced in case workshop speaker, teaching cases, and also involved in supporting the human resource development in several companies and from various industries.

1. 3.      Martinus Sulistio Rusli, Ir., MBA, Ph.D.

• Dean of PPM School of Management
• Experienced in case workshop speaker, teaching cases, and also in product development, problem solving and decision making.

2. PARTICIPANTS

• Business practitioners
• Lecturers and Researchers
• Trainers and HRD personnel
• Consultants

3. IMPORTANT DATES

Registration dateline      : March 21th, 2012

4. REGISTRATION FEE (PER PARTICIPANT)

Regular workshop fee                                     : Rp 3,950,000

Group contain minimum 5 people                 : Rp 3,700,000

Early bird registration (first 5 participant)     : Rp 3,500,000

This workshop is limited only for 30 Participants

TRANSFER TO: BCA Kwitang Branch. Bank account 686-0038801 (Yayasan PPM)

REGISTRATION & INFORMATION

CP : Dodi / Yolenta

Ph. 021-2300313 ext 1233 / 1106

Email: ylt@ppm-manajemen.ac.id / rc_cch@ppm-manajemen.ac.id

PPM School of Management

Research Center and Case Clearing House (RC-CCH)
Jl. Menteng Raya 9-19

Jakarta

The launching of Research Center and Case Clearing House Website

Research Center and Case Clearing House (RC-CCH) has several programs in developing research and management cases. To support the existing working programs, RC-CCH has launched this website. It provides information on news, research activities, and cases that will be and is being worked out by PPM Manajemen and RC-CCH in 2012.

As we know, RC-CCH is a unit in PPM School of Management (STM PPM) and was established in 2007. RC-CCH was designed  to encourage research and management case production at world level which would support the learning and teaching processes in the management science development.

A lot of RC-CCH programs in 2012 were carried out to develop global-oriented cases and researches. One of the new RC-CCH programs was Case Writing Workshop in cooperation with Asian Institute of Management (AIM),  the Philipines. There was also a Visiting Professor program where RC-CCH invited experts to share knowledges, methods, and experiences in management. In addition, there was also a case competition program routinely held yearly by STM PPM, Regional Business Case Competition  for Southeast Asia region.

This RC-CCH website presents not only news and information on activities but also provides services on the launching of case catalogue and research journals. Other programs were Business Case Competition for Bachelor Degree (S1) program students, Case Symposium, Research Confererence at Indonesia level, Encouraging Research, and Research Socialization.

The 3rd PPM Business Case Competition – JNE : Toward a World Class Logistic Company

The 3^rd PPM Business Case Competition in cooperation with PT Tiki Jalur Nugraha Ekakurir (JNE) presented a management case based on the existing condition of JNE market. As we know, JNE is one Indonesian company that has grown very rapidly and become one of market leaders in the express delivery industry.

PT Tiki Jalur Nugraha Ekakurir was established on 26 November 1990 by Soeprapto Suparno. This company was initiated as a division of PT Citra van Titipan Kilat (TiKi) operating in the field of international courier service.

With eight people and Rp 100 millions capital, JNE began their business activities focusing on handling custom clearance, import of goods, documents and their deliveries from abroad to Indonesia.

In 1991, JNE expanded its international network by joining the association of Asian courier companies (ACCA) based in Hongkong, later giving JNE an opportunity to expand its delivery area to all over the world.

Due to the competition in the domestic market, JNE also focused on expanding its domestic network. With TiKi’s domestic network and name, JNE gained an advantage in domestic market competition.  JNE also expanded its scope of services with logistics and distribution.

For years later both TiKi and JNE developed and became two companies with different directions. Therefore, the two companies became competitors to each other. Finally, JNT became a separate company with its own management. JNE created its own logo and differentiated itself from TiKi.

Entering  its 21st  anniversary, the courier company JNE is ready to enter logistic market. In its early period of establishment, JNE ran imported goods develivery business in 1990. In 1996, it entered domestic business. Currently its income growth has reached 25%-30% since 2009 period. Current JNE’s service products are among others money transfer service, food delivery service (Pesanan Oleh-Oleh Nusantara, PESONA), land delivery service (trucking service), moving service, air & sea cargo services, escort service, and custom clearance.

The Return of Business Case Competition and Regional Business Case Competition

PPM School of Management (STM PPM) through Research Center and Case Clearing House (RC-CCH) in 2012 held again 2 management case competitions for the third time, The 3^rd PPM School of Management Business Case Competition (BCC) and The 3^rd PPM School of Management Regional Business Case Competition (RBCC). In 2012 RC-CCH held BCC with a case from JNE and RBCC with  a case from Taman Impian Jaya Ancol.

BCC is a management case competition among Bachelor Degree (S1) program students in Indonesia. Meanwhile, RBCC is intended for post graduate (S2) program students in Southeast Asia region.

Photos The Finalists The PPM 2nd Regional Business Case Competition in 2011

The companies whose cases are written as competition cases are Indonesian companies. This writing is aimed at building awareness among Indonesian students that many domestic companies have succeeded and performed not less excellently than big companies from abroad.

RC-CCH previously held BCC in cooperation with Cipaganti Group and Tempo Magazine. Meanwhile, RBCC succeeded in writing the cases of Garuda Indonesia and Tiga Pilar Sejahtera (TPS). The cases written were comprehensive management cases and categorized into grade A cases, involving complex data and requiring deep analyses from the competition’s participants. The Garuda Indonesia case was published in Emerald Case Journal and can be seen by students and case writers around the world

Visiting Professor: Program RC-CCH Untuk Mengembangkan Ilmu Pengetahuan

In order to implement its commitment to develop cases and researches at the global perspective, Research Center and Case Clearing House (RC-CCH) held a program called Visiting Professor in 2012. This was a program in developing researches, sciences, and methods by inviting experts from Indonesia and abroad.

In early 2012, RC-CCH held the Visiting Professor program twice, by inviting David Gurteen, an expert of Knowledge Café and Professor Carmine Bianchi with his System Dynamics. These activities were held as an internal development program of PPM Manajemen, intended for professionals and special staffs of PPM Manajemen and students of PPM School of Management.

On 3 February 2012, David Gurteen from Coventry University, UK, presented a very interesing method called Knowledge Café. It is a discussion method aimed at developing knowledge of its participants on an issue by using an open and deep discussion approach towards the issue of duscussion.

Photo Discussion with David Gurteen Knowledge Cafe

The program entitled A Different Way to Deliver Knowledge Management took place in a very interesting way. The participants were given a theme concerning the use of discussion in daily activities. The new approach in Knowledge Management was introduced in an exciting way and the participants gained a new experience in the discussion process.

Later on 9 February 2012, RC-CCH presented Professor Carmine Bianchi from University of Palermo, Italy. He is one of officials in System Dynamic agency from Europe. The participants gained knowledge about Performance Management Using System Dynamics.

Foto Professor Carmine Bianchi dalam seminar di PPM

This Visiting Professor program received positive appreciation from the participants and would be continuously conducted by RC-CCH as its commitment in developing internal knowledge of PPM Manajemen.